Helvetica is a documentary about, well, Helvetica. That font that is all around us, utterly ubiquitous, completely invisible to the unknowing eye. Is it the mind-numbing tool of Big Brother, or Modernism’s weapon against disorder?

Some people like it and some people hate it, but one thing’s clear: everyone has an opinion.

I personally love using the font as a base for logo design. The letter forms are so geometric and consistent. It reminds me of the creative trance I would get into as a child when I would sit for hours stacking legos together, taking the small pieces and making more and more complex designs. It’s a very comforting feeling.

The director of Helvetica , Gary Hustwit, has another documentary in the works called Objectified about industrial design. I’m excited.

1. 1. Ciara O’Rourke | Aug 1, 2008 3:08 PM

   This font is the best and brightest.