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Identities
October 16th, 2008
Cubcrafters makes small “Super Cub” aircraft in Yakima, WA.
Soggy Dog Productions does event promotion in Spokane, WA.
Senescent specializes in care for Alzheimers and other memory related ailments.
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Helvetica
July 30th, 2008
Helvetica is a documentary about, well, Helvetica. That font that is all around us, utterly ubiquitous, completely invisible to the unknowing eye. Is it the mind-numbing tool of Big Brother, or Modernism’s weapon against disorder?
Some people like it and some people hate it, but one thing’s clear: everyone has an opinion.
I personally love using the font as a base for logo design. The letter forms are so geometric and consistent. It reminds me of the creative trance I would get into as a child when I would sit for hours stacking legos together, taking the small pieces and making more and more complex designs. It’s a very comforting feeling.
The director of Helvetica , Gary Hustwit, has another documentary in the works called Objectified about industrial design. I’m excited.
Sidearm
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About
Sidearm is the work of Karl Peterson, a designer and musician living in Bellingham, WA.
Contact: kbpeterson(at)gmail.com
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